SitDown. StartUp.

Great article on Clay Christensen’s Milkshake Theory. Major point taken from the article is that entrepreneurs should understand the “job” the customer wants done and build a product that properly fulfills that need. The most successful companies (including Swiffer!) have followed this simple concept. Avoid the “feature-creep” and just make the best tool for the job.

Food for thought for any entrepreneurs (me included) who have suffered from complusive-target-market-researchitis.