SitDown. StartUp.

The interweb told me today that Kanye West is Dead; I mean un-dead.

The whole thing was a massive PR-Hoax but impressive nevertheless for the traffic it’s received. If you check the Twitter homepage (above) the popular topics indicate “RIP Kanye West.”

I’m finding that a lot of these PR-Hoaxes, if done legally, are probably effective for whatever attention you’re trying to garner for an unrelated project. For Kanye, it may be for this new bizarre short-film directed by Spike Jonze, for the Heene Family, maybe they’ll land their ultimate dream of reality TV gig that can objectify their ideal family values into the stratosphere (“Falcon Knows Best”….anyone?).

Marketing/PR agencies take note…if you want major attention for a client proceed in one of two ways: send your client off in shiny weather balloon or tweet about a fake death. Results are intriguing….